Awareness · Interest
Top of funnel
Influencer campaigns, advertising, brand collaborations, event activations.
Consideration
Middle of funnel
Press relations, owner stories, thought leadership, social proof, content.
Conversion · Sales
Bottom of funnel
Performance dashboards, paid search, store openings, launch moments.
Loyalty · Advocacy
Bonus stage
Community programs, affiliate marketing, holiday features, repeat coverage.
Cross-cultural fluency
Localize for U.S., New York, and Chinese-American audiences — and the reverse direction into mainland China.
Channel coverage
Instagram, TikTok, Facebook, Yelp, Google My Business, WeChat, 小红书 (RED), Twitter, plus paid search and traditional media buy.
Decision-grade data
Interactive financial models, market and customer intelligence, opportunity sizing, board-ready dashboards.